Jack in the Box Ultimate Cheeseburger

I'd like to know what is so ultimate about this Jack in the Box Ultimate Cheeseburger. I mean sure, it's got two kinds of cheese, but those 'beef' patties have an odd softness to them that makes me remember my days in youth eating things out of the microwave. 

I'm going to grant that reading the nutrition facts about this burger make me ask how I survived eating one, but that just doesn't make it 'Ultimate'. 

Three grams of Trans fat! Death on a bun. It tasted okay.