Marvel Valentine's Spider-Man Gummy Bands

In the world of 'how is this a thing' Marvel Valentine's Spider-Man Gummy Bands fit right in. Unlike, say, a ring-pop as soon as you bite one of these you can't keep in on your wrist so why are they a band? 

For your young child this is a perfect way of saying Valentine's Day is lame, and I like Spider-Man. I guess these count as candy, but they fall flat in that regard. 

Fail!