This is my second delve into the world that is Ace Cider and I have to say it is better than the last. The pineapple was bland but this tastes much better. I will admit that the pumpkin only gives it a lovely dark color and that the flavor is a strong apple. This is not a great Halloween item but a strong drink for any occasion. I would buy it to set the stage at parties and it is better priced than many other pumpkin items you get of the same nature.