Jed's Hard Back Cherry Cream

What is it with cream soda? What makes it cream. I don't see any cream. This stuff is burgundy. Jed's Hard Black Cherry Cream is the right color for black cherry but the wrong taste for good drinking. 

As a soda this falls flat and as a wine cooler or hard drink it also falls flat. There are a good deal of better Jed's than these to drink. In fact, I think this is my least liked Jed's so far.