Winter Oreo

The 'Winter Oreo' is, as far as I can see, an Oreo with red filling. Other than the box and snow man on the back these are less winter than normal Oreo's that have a white center. I mean, snow is white or brown right? Look, I live in LA. The only snow I see is man made. 

What does red have to do with winter? They didn't say Christmas Oreo did they?!